Digital Marketing
Mobile Marketing & Web Analytics
Grade 12 ICDL
- Understand the term Mobile Application
- Understand how mobile applications can be used for mobile marketing
- Outline some considerations for mobile marketing campaign.
- Understand the term Analytics
- Recognise the importance of analysing the performance of a digital marketing campaign.
- Identify common website analytics tools.
VOCABULARY BANK
| Mobile Marketing | is the use of marketing techniques to reach people directly on devices, including smart phones, tablets and mobile phones. |
| Web Analytics | is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Wikipedia |
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- Check the lesson topic for today in the Scheme of Work (SOW) or on my presentation on the board. Read the questions carefully and answer it. If you have any inquiry on digital booklet, please let me know.
- Should an assessment is given to the class, please wait for an announcement in the class.
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- Note: Make sure to use your real name to identify you in the class. Thank you.
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REFLECTION AND SUPPORT
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