Digital Marketing

SEARCH ENGINE OPTIMISATION

Grade 12 ICDL

Understand the term Search Engine Optimisation (SEO)
Create keywords list which can be used when optimizing content search on a website.
Identify typical SEO ranking factors.

VOCABULARY BANK

Digital Marketing	is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. - Wikipedia
Search Engine Optimization (SEO)	is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. - Wikipedia

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