Digital Marketing Key Concepts
Grade 12 ICDL
- Define and understand what digital marketing is and its key elements.
- Identify typical goals when using digital marketing.
- Explain the limits of Digital Marketing.
|Digital Marketing||is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. - Wikipedia|
|Search Engine Optimization (SEO)||is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. - Wikipedia|
- You must LOG-IN to SCHOOLOGY and check the activity for this week for you to complete.
- Check the lesson topic for today in the Scheme of Work (SOW) or on my presentation on the board. Read the questions carefully and answer it. If you have any inquiry on digital booklet, please let me know.
- Should an assessment is given to the class, please wait for an announcement in the class.
- Note: Make sure to use your real name to identify you in the class. Thank you.
YOU ARE A STAR !
REFLECTION AND SUPPORT
Please have some time to let me know on your learning.